How can digital technology help the hospitality business?
There are some great examples how digital technology is used in the hospitality industry. For example, there is a burger place in San Francisco called Creator. They make your burger while using a fully automated, robotic machine. You can choose between different burgers and customize it the way you want it. It’s fast and convenient. Another example is McDonalds which acquired Dynamic Yield recently. This is a company that can create more personalized experiences for drive-true’s.
But it does not have to be that difficult or costly as buying a company or building a machine. At Table Duck for example, we’ve built a chatbot that can take orders and payments from guests via Facebook Messenger or WhatsApp. All in an automated way. It’s a sort of digital employee that helps guests.
So the key point here is that you have to look around and be open for what digital technologies can do for your hospitality business. It would be a pity if you would miss out on technology that can help you to make that Wow moment for your guests. Because think about it, 15 years ago nobody could guess that we would walk around with a smartphone all day, chatting with friends and doing banking business.